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BREAKOUT SESSION / TUESDAY / SEPTEMBER 24, 2019 / 1:00 PM

Mobile Banking Extras: Worth the Investment?

More banks are enhancing their mobile apps with tools to help consumers manage their daily financial lives. These add-ons can help an FI strengthen account holder engagement and loyalty by providing in-app services comparable to those available from providers like Acorns and Mint. We’ll look at some of these integrations and their potential payoffs for an FI.

PANELISTS

Jim Ensign | Chief Digital Officer | Republic Bank & Trust and MemoryBank

Jim Ensign is Chief Digital Officer for Republic Bank & Trust Company, developing digital strategy, customer experience and marketing with a focus on their recently launched national digital-only division MemoryBank (www.mymemorybank.com). Jim’s path into digital banking leadership was different than most, with a history of leading digital transformation in retail and marketing companies. Just prior to joining Republic Bank, Jim, as VP/Global Digital for Papa John’s International, led their transformation from a traditional delivery chain taking orders over the phone to a global digital-first company with the majority of sales coming through mobile and web.

Ed O’Brien | EVP Research & Strategy | ath Power Consulting

Ed O’Brien has extensive experience as an industry analyst, and in various areas of Marketing, Market Research, Strategy, and Operations. This experience includes roles in Banking and Financial Services, Enterprise Software, Consulting, and Manufacturing firms. This background includes Industry Analysis and Strategy, Market and Competitive Intelligence, Product Marketing and Product Management, and Analytics roles. Ed has researched and written over 150 syndicated industry reports, research notes, and other materials, and has been interviewed or quoted by such media and industry outlets as American Banker, Bloomberg BusinessWeek, CNBC, Fortune, The Boston Globe, The Chicago Tribune, The Charlotte Observer, The LA Times, and The New York Times.

Eric Schaffer, PhD | CEO & Founder | Human Factors International

Dr. Eric Schaffer is CEO of Human Factors International, Inc (The UX Engineering agency that design the HDFC application that won ‘Best Mobile Experience’). Eric Has over 40 years of experience in UX design, with special interests in omni-channel strategy, persuasion engineering, cross cultural design, innovation, and the maturity large scale UX practices. He wrote “Institutionalization of UX” (Addison-Wesley).

MODERATOR

Will Hernandez | Editor | Mobile Payments Today

Will Hernandez has 14 years of experience ranging from newspapers to wire services and trade publications. Before becoming Editor of Mobile Payments Today, he spent two years as the content manager for PaymentsJournal.com, a leading payments industry news aggregator and information hub published by Mercator Advisory Group. He spent four years covering the payments industry as an associate editor for multiple publications in SourceMedia’s Payments Group based in Chicago including ATM&Debit News, CardLine, PaymentsSource.com, ISO&Agent Weekly and American Banker. Will helped launched SourceMedia’s bi-weekly newsletter, Mobile Banker, and built and cultivated the Payments Group’s first Twitter presence.

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