Greg Baxter, Citi’s global head of mobile and digital strategy, explains how one of the world’s largest banks sees its role in the cashless society. “On a peak day we will move $9 trillion through digital channels,” he said. Annual U.S. GDP, by comparison, is $14-15 trillion.
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Digitally minded consumers are forcing financial institutions to rethink the way they do business. These consumers want to bank when and how it suits them. Financial institutions must innovate quickly to keep up with consumer demands and to respond to challenges from non-traditional competitors.
Bank Customer Experience (BCX) Summit will provide bank executives with powerful insights on these trends and highlight innovative technology to help today’s financial institutions transform themselves to serve consumers now and into the future.
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