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ICX Summit / Tuesday / September 12, 2023 / 4:15 PM

Humanizing the Virtual Shopping Experience

Although online shopping is known for being quick and easy, a business’s ability to take an experiential approach by building new ways to interact with customers on a human level is becoming a point of differentiation for brands hoping to attract loyal online customers. This session features retailers who not only understand the concept but have used it to increase online transactions.


Chris Lorenzo | Sr. Vice President Business Development Field Operations | Generation Tux
Chris Lorenzo is an experience optimizer who has spent nearly three decades committed to one philosophy: Product and technology are not enough – you must place the customer at the heart of every decision. His track record includes leadership in design, development, and delivery of world class omni-channel journeys across retail, formal wear rental, and custom clothing. Grounded in a belief that life’s most meaningful moments should involve high-quality, convenience and affordable options, Chris has recently joined Generation Tux. Founded by George Zimmer, GenTux has earned a reputation for shaking-up the men’s fashion industry through innovation on everything from inspiration to fit to delivery, all from the comfort of your own home.
Naser Shahverdi | Founder & CEO | Aria Mall
Naser Shahverdi is the founder and CEO of Aria Mall, a retail and e-commerce platform. He founded the company in 2015 and it has since grown to become one of the leading online shopping destinations in the Middle East. Shahverdi has a background in computer science and AI, and has also worked with numerous startups and tech companies in the past. He founded the mall in 2015, and it has since become a popular destination for shoppers in the Region. The main project was born from an idea long time ago and finally has registered in Amir Kabir University of Applied Science and Technology (Tehran, Iran) under the name: Designing and Development of an Online Virtual Mall. There are 7 different special markets in Aria Mall named: Digital, Home, Health, Beauty, Culture, Family & Fashion. Aria Mall introduces the famous brands to customers. We have also Aria Mag (Magazine) for news about Aria Mall & Technology and etc. Aria Mall customer's club is one of the loyalty programs plus video marketing.