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ICX Summit / Tuesday / September 12, 2023 / 4:15 PM

Humanizing the Virtual Shopping Experience

Although online shopping is known for being quick and easy, a business’s ability to take an experiential approach by building new ways to interact with customers on a human level is becoming a point of differentiation for brands hoping to attract loyal online customers. This session features retailers who not only understand the concept but have used it to increase online transactions.


Arthur Cooksey | Chairman & CEO | Let’s Talk Interactive
Arthur Cooksey serves as the Chairman and CEO of Let’s Talk Interactive, Inc. (LTI), leading the corporate strategy and development to drive the adoption of LTI’s suite of products and services. He founded the technology platform in 2001 as a way to provide consumers with access to qualified and licensed behavioral health professionals, which he later evolved into customized services and telehealth technology that LTI is known for today. The platform, a recipient of The 2020 Zoom ISV Inaugural Trailblazer Award, No. 496 on the 2022 Inc. 5000 list of Fastest-Growing Companies, is having a major impact on expanding access to care for many organizations including schools, skilled nursing facilities, nonprofits, child welfare organizations, and more. For example, in the Florida Panhandle region, championed by Florida’s First Lady Casey DeSantis and her Hope for Healing Initia-tive, LTI’s telehealth program placed telehealth kiosks in 63 public schools throughout the region.
Steven King | Chief Innovations Officer | UNC Blue Sky Innovations
Steven King is an associate professor of innovation and emerging technologies at The University of North Carolina at Chapel Hill holding a joint appointment with the Hussman School of Journalism and Media and Kenan-Flagler Business School. He combines computer science concepts, human-centered design and storytelling to create new ways to present information through emerging technologies such as virtual and augmented reality, artificial intelligence, and other interactive media forms. Steven is the Chief Innovations Officer of UNC Blue Sky Innovations, which leverages emerging technologies to solve difficult problems for corporations and is working to invent the future of higher education. The joint program with Kenan-Flagler Business Schoool and the Hussman School includes ground-breaking research in applied uses of Emerging Technologies. He is an award-winning journalist and former Editor of Innovations and Director of Video for The Washington Post with a master’s in computer science.
Chris Lorenzo | Sr. Vice President Business Development Field Operations | Generation Tux
Chris Lorenzo is an experience optimizer who has spent nearly three decades committed to one philosophy: Product and technology are not enough – you must place the customer at the heart of every decision. His track record includes leadership in design, development, and delivery of world class omni-channel journeys across retail, formal wear rental, and custom clothing. Grounded in a belief that life’s most meaningful moments should involve high-quality, convenience and affordable options, Chris has recently joined Generation Tux. Founded by George Zimmer, GenTux has earned a reputation for shaking-up the men’s fashion industry through innovation on everything from inspiration to fit to delivery, all from the comfort of your own home.

Dave Wurm | Chief Sales Officer | Networld Media Group
Dave Wurm, Chief Sales Officer at Networld Media Group (NMG), leads the entire sales team with an impressive 21-year journey, starting from an AE to now overseeing 10 online news sites and in-person and virtual summits. His fervor lies in customer-facing technologies like ATMs, Self-Service Kiosks, Digital Signage, Vending Machines, Automation, Robotics, and Restaurant Tech, all falling under NMG's diverse media umbrella. Dave takes immense pride in forging true partnerships with vendors and helping them grow their businesses. Collaborating for the betterment of each industry, NMG serves as your extended marketing team, offering unparalleled marketing and PR support without being on your payroll. With dedication and passion, Dave Wurm drives NMG's success and amplifies the potential of the media landscape.