Dan Morton is VP, Guest Experience, at Hilton, where he's responsible for guest-facing technologies like Digital Key, Connected Room, Messaging, Chatbots, and Payments for Hilton's many brands worldwide. Previously, Dan led Product and Partnerships for Bose, a class-leading consumer audio company. He has also worked as a co-founder at consumer technology startups, an Assistant Professor at Berklee College of Music, an engineer, and a composer. He holds an MS from the University of Illinois at Urbana-Champaign and a BS from Texas A&M.

Julie Wade joined Taziki's with over 15 years of franchise and retail marketing experience. Beginning with a large franchisee of Blockbuster Video and then working for two franchisors in the restaurant segment, Julie has a deep knowledge of high-touch marketing strategies like local store marketing and a broad high-tech skill set with rewards programs, online ordering, and digital advertising. In 2018 she received her Certified Franchise Executive designation and continues to be active in the franchising community.