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Opening Keynote / Monday / September 9, 2024 / 5:10 PM

DESIGNED FOR LIFE: How Sustainability Impacts Customer Experience

Shawn D. Nelson, founder and CEO of the Lovesac Company which designs, manufactures, and sells such furniture as modular couches and bean bag chairs, crafted a new standard for sustainability at Lovesac with its Designed for Life ethos. As he'll share during his keynote, the approach goes beyond using recycled materials to focus on creating a truly sustainable company and brand.

Learn how Designed for Life redefines what it means to be sustainable, the balance between sustainability and profitability and Lovesac’s commitment to building a sustainable future. Nelson is the author of Let Me Save You 25 Years: Mistakes, Miracles, and Lessons from the Lovesac Story as well as the host of the Let Me Save You 25 Years Podcast, featuring guests like Gronk, Mark Cuban, Ginny Clarke, Sara Blakely and Shaun White.


KEYNOTE SPEAKER

Shawn Nelson | Founder & CEO | Lovesac
Shawn D. Nelson is the founder and CEO of Lovesac, repeatedly recognized as the fastest growing furniture brand in the US for over a decade. Lovesac is publicly traded on Nasdaq, ticker “LOVE,” and is projected to exceed $1 billion in annual sales over the next few years leveraging its rapidly growing fleet of more than 270 Lovesac branded retail locations. From humble beginnings, Shawn founded Lovesac in 1998 making Sacs by hand for neighbors and friends while in college. He graduated from the University of Utah in 2001 with a BA in Mandarin Chinese before opening Lovesac’s first retail location in his hometown of Salt Lake City shortly after graduation. In 2005 Shawn won a million-dollar investment by Richard Branson on his prime time hit reality TV show, The Rebel Billionaire, and was named acting President of Virgin Worldwide for a time. Shawn later achieved his master’s degree in Strategic Design and Management at the world famous Parsons, The New School for Design in New York City and continued on as an instructor there for a few years.