ICX Summit / Tuesday / September 12, 2023 / 2:15 PM
Measuring Your Messaging - For Real
Retailers have access to more data than ever, which means they can more easily measure how their messages and campaigns are driving traffic and sales. With so many vendors and platforms making big promises, however, it may be confusing for a retailer to know which platform will work best for them. This session will help attendees figure out what questions to ask possible partners.
Devin Cygnar | EVP, Chief Marketing Officer | Northwest Bank