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ICX Summit / Tuesday / September 10, 2024 / 1:15 PM

Music in the Retail Shopping Environment

A hefty number, 85%,of shoppers say branded music creates a pleasant in-store experience. And while the sound of music can play an inspirational role when it comes to shopping, it’s a strategy not to be left to a store manager’s iPod play list.

Discover the best approaches to music play, what motivates and what doesn’t and why it can be an effective, and very inexpensive customer experience tool.