Improving Customer Experience With Marketing Automation
Delivering an incredible customer experience does wonders for a bank - increasing customer satisfaction, opening up opportunities for additional business, and getting referrals with positive word-of-mouth. However, many banks struggle to deliver a positive experience in a way that is scaleable.
In this session, panelists will discuss how to use automation to deliver better personalized experiences to customers, from their initial onboarding all the way to turning them into advocates.