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ICX Summit / Tuesday / September 12, 2023 / 10:15 AM

Meeting Your Customers in the Metaverse

The metaverse market will reach nearly $800 billion by 2024, and mixed/extended reality (XR) is driving it, according to Bloomberg Intelligence. Considering that recent research revealed that nearly 64% of all consumers have purchased a virtual good or taken part in a virtual experience or service in the past year, brands must meet their consumers in the metaverse.

But how do they do that? What is the cost? Is it worth it? These are just a few questions that will be addressed.