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ICX Summit / Tuesday / September 12, 2023 / 10:15 AM

Meeting Your Customers in the Metaverse

The metaverse market will reach nearly $800 billion by 2024, and mixed/extended reality (XR) is driving it, according to Bloomberg Intelligence. Considering that recent research revealed that nearly 64% of all consumers have purchased a virtual good or taken part in a virtual experience or service in the past year, brands must meet their consumers in the metaverse. But how do they do that? What is an NFT? What is the cost? Is it worth it? These are just a few questions that will be addressed.


Ramon Bourgeois | CEO (Acting) | Tony Roma's
Ramon Bourgeois has over 25 years in the restaurant and hospitality industry. He has worked for various restaurant chains as well as airport concessionaires, where he has been responsible of opening restaurants, developing multi-unit operational leaders, training, and domestic/ international business development. During his time in the restaurant industry, he has opened over 100 new restaurants in multiple countries around the world. Starting in 2021, Mr. Bourgeois was named as Chief Executive Officer upon completion of the acquisition by Equity Investors of New England, having previously served as the Senior Vice President, Global Franchise of Roma Franchise Corporation, Romacorp, Inc. and Roma Systems, Inc. as of November 2019, and was appointed a Director of Roma Systems, Inc., and Roma Franchise Corporation in January 2020. Previously, Mr. Bourgeois was Vice President, Global Franchise and was the Regional Vice President of Roma Systems, Inc.
Steve Lieber | VP Franchise Business Development | BurgerFi
Steve Lieber is an expert in designing restaurant concepts, the art of pizza making and is a certified pizzaiolo from Italy. As Vice President of Franchise Development, Steve leads the team who sold over 150 franchises to over 50 franchise groups. His team has sold franchises in 20+ states and international deals in Kuwait and the Kingdom of Saudi Arabia. Our teams built systemwide restaurant sales of $100+ million USD in under 5 years. Steve was on opening restaurant teams for 10+ states in the United States. He taught franchisees recruiting techniques, training and operating systems, professionalism, food ordering and preparation, inventory controls, labor controls, local store marketing to increase sales and profitability of all locations.