Before a brand can deploy a catering (B2B) order management system and supporting technologies, it must align its business framework, business logic, workflow and best practices. In this session, using the framework of the 5 Stages, 12 investments & 109 key characteristics, we will discuss how restaurants can develop a strategic program focused on sales growth that allows them to own the customer journey and their data while identifying the metrics and behaviors required to measure success. 

The session will explore how to drive and manage first- and third-party catering (B2B) sales and offer an outline for investments needed to support that revenue. Attendees will leave with an actionable framework and ROI plan to implement into their organizations.