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Keynote Session / Tuesday / September 12, 2023 / 8:05 AM

Leveraging Data to Improve the Customer Experience and Journey

Mark Stutzman, Chief Technology Officer of AREA15, will discuss how data is used to improve the customer experience and guest journey in the immersive entertainment industry. Utilizing data analysis, insights, and real time integration between systems to enhance every stage of the guest journey, from initial brand awareness to post-purchase follow-up, AREA15 tailors interactions based on behaviors and preferences. Leveraging data to meet the customer's needs and desires in real-time and after a visit to improve customer satisfaction, loyalty, and advocacy, ultimately leading to increased revenue and repeat visitation.


Mark Stutzman | Chief Technology Officer | AREA15
Mark Stutzman serves as chief technology officer (CTO) for AREA15, the world’s first purpose-built immersive entertainment district located minutes from the Las Vegas Strip. Offering live events, immersive activations, monumental art installations, extraordinary design elements, unique retail, ground-breaking technology, bars and eateries and much more, AREA15 continues to grow in Las Vegas and across the globe. Welcoming nearly 4 million visitors since opening its doors in 2020, AREA15 Las Vegas will soon expand across 20 acres to its north. In addition, AREA15 announced its first licensed pop-up location as part of Riyadh’s Boulevard World and its second permanent location coming to Orlando in 2024. As CTO, Stutzman establishes and implements AREA15’s technical vision and infrastructure to bring the immersive entertainment and retail complex to life. Working collaboratively and cross-functionally with development and construction, design, marketing, production and operations, he built the technology infrastructure that enhances the visitor experience at AREA15.