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General Session / Wednesday / September 11, 2024 / 9:45 AM

Building Customer Loyalty with Rewards That Matter

A majority of customers want loyalty programs that give them tangible rewards for shopping. However, not every industry has been as quick to adopt loyalty programs.

This panel of experts  will discuss how to effectively deploy a loyalty program and provide rewards that build customer loyalty across all channels.


Christine Johnson | Chief Operating Officer | Le Duff America
Christine Johnson serves as Chief Operating Officer for Le Duff America (LDA). LDA is a Dallas-based subsidiary of Groupe Le Duff, an international bakery conglomerate. Le Duff America operates multiple restaurant concepts in the U.S. and Canada, including la Madeleine French Bakery & Café, Brioche Dorée, and Au Pain Doré. Ms. Johnson is accountable for business leadership, project delivery, client relations and delivering profit contributions consistent with global business targets. Furthermore, she bears the responsibility for continuing to develop the operational capability and leadership team to support business growth for the restaurant brands. Under Ms. Johnson’s leadership, despite inflation and skyrocketing cost of goods and labor, la Madeleine delivered a record performance in 2022. Prior to this role, Ms. Johnson served as Chief Administrative Officer, providing oversight to the human resources and legal departments.
Alex Preece | Co-Founder & CEO | Tillo
Alex Preece is the Co-Founder and CEO of Tillo, a global gift card network and API designed to simplify engagement and drive growth for brands and buyers. Previously, Alex served in the British Army and started the UK's first daily deal business, which was later sold to, the world's largest comparison website. Tillo operates in 36 countries and across 16 currencies, and having processed over $3.7 billion in gift cards to date, Tillo is now a leading innovator in digital rewards and incentives globally.
Darren Spicer | Co-Founder & CEO | Clutch Coffee
Darren Spicer is the CEO & Co-Founder of Clutch Coffee Bar, a premium drive-thru beverage brand based in the Carolinas. A transformative leader, Darren helps companies grow in a way that positively impacts society and cultivates a sense of community. Under his leadership, Clutch has grown rapidly to multiple locations and established a fanatically loyal, recurring customer base through unparalleled customer experience, speed, quality, and investment in local communities and charities.