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ron-strand-sorrell

Ron Strand-Sorrell

EVP, Chief Operating Officer | Axiom Bank

Ron Strand-Sorrell has over 30 years of experience in financial institutions and currently is the Chief Operating Officer of Axiom Bank N.A. in Maitland, Florida. In his role, he oversees the operations, information security and technology, product development, customer support and prepaid card programs. Ron has a strong working knowledge of the banking industry and has utilized this knowledge to focus on improving the customer experience at Axiom Bank.

BREAKOUT SESSION / THURSDAY / SEPTEMBER 13, 2018 / 1:00 PM

How mobile-first consumers are challenging banks to innovate quickly

Consumers these days expect their mobile experiences to be intuitive and smooth. Companies such as Amazon, Starbucks and Uber have changed consumers’ expectations on mobile.

That said, banks still lag behind as services such as mobile-account opening sometimes still require a visit to a bank branch. What are the steps FIs need to take to provide mobile experiences on par with the biggest retail brands?

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