OPENING KEYNOTE / MONDAY / SEPTEMBER 13, 2021 / 4:10 PM
Winning With Customers Takes the Right Combination of High Tech and Human Touch: Lessons From Hollywood (and a Top 10 Bank!)
Arijit Roy joined Truist Financial Corporation, the sixth-largest bank in the US, created from the merger of equals between BB&T, and SunTrust. He joined the new organization in 2019 to drive strategy, digital integration, and transformation for the retail division for Truist. Today, in addition to the strategy function within the retail community bank, Arijit also leads deposits, small business banking, and analytics. With 2000+ branches, and award-winning digital capabilities, Truist is looking to continue to grow the number of clients it serves – through a collection of tactics and strategies. Arijit will share some thoughts and lessons learned in how banks can combine the delivery of distinctive customer experience through the right combination of high tech investments, and delivering on the human element of banking.
KEYNOTE SPEAKER
Arijit Roy | EVP, Head of Strategy, Deposits, Small Business Banking, and Analytics | Truist
Arijit Roy joined Truist Financial Corporation, the sixth-largest bank in the US, created from the merger of equals between BB&T, and SunTrust. He joined the new organization in 2019 to drive strategy, digital integration, and transformation for the retail division for Truist. Today, in addition to the strategy function within the retail community bank, Arijit also leads deposits, small business banking, and analytics. Previously, Arijit led the marketing, product, and digital teams for Discover’s Deposits business, responsible for driving growth in consumer deposits. He oversaw all direct and mass marketing activities, product development and management, and the design and delivery of distinctive digital experiences for customers (on both online and mobile channels).
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