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Real Value or Real Hype: AI, Machine Learning and the Future of Customer Data

AI and machine learning technologies for banking are getting a huge amount of attention these days, and are being touted as the next-gen solution for everything from loan underwriting to digital security and customer service. But the question remains: Can AI and machine learning truly replace human interaction and in-depth analysis of data?


Marc Butterfield | SVP, Innovation & Digital Strategy | First National Bank of Omaha

Marc Butterfield is responsible for leading the Bank’s Innovation & Disruption team and the Bank’s digital transformation initiatives. He is accountable for accelerating innovation throughout the enterprise, identifying disruptive threats to the Bank’s business models and leading change management and strategic thought leadership to drive process and cultural evolution necessary for effective innovation practices. Marc began his career at First National Bank in 2001, joining First National from Nexterna, a wireless technology company owned by Union Pacific Railroad. In his tenure at First National Bank, Marc has served in leadership positions in Marketing, Credit Risk and Product Development.

Ram Ridgeway | VP of Digital Experience | Advia Credit Union

Ram Ridgeway is the VP of Digital Experience at Advia Credit Union. His team manages Digital Channels, Card Services, and the Contact Center. Ram joined Advia (Kalamazoo, MI – $1.8B in assets) in March of 2018 and has over 11 years of experience in the credit union industry. In his 12 years of service, he has held leadership roles in operations, digital delivery, retail support, payments, project management, and lending. Ram believes in design thinking and rapid experimentation to test new technology. His team approaches new opportunities through the lenses of mobile first, branch optional, and creating a frictionless experience.

Kader Sakkaria | VP, Digital and Technology Transformation | Realogy Holdings Corp.

Kader Sakkaria is a dynamic IT Strategy Leader with over 25 years of experience developing and executing technology strategies and solutions that support company growth, including leading technology teams, roadmap creation, complex delivery plans, PMO, offshore capabilities development, large-scale change, technology and business consulting with a focus on enterprise, business unit, and executive team advisement. He has deep vertical expertise in Healthcare, Financial Services, Consumer and Industrial Products.

Ed O’Brien | EVP Research & Strategy | ath Power Consulting

Ed O’Brien has extensive experience as an industry analyst, and in various areas of Marketing, Market Research, Strategy, and Operations. This experience includes roles in Banking and Financial Services, Enterprise Software, Consulting, and Manufacturing firms. This background includes Industry Analysis and Strategy, Market and Competitive Intelligence, Product Marketing and Product Management, and Analytics roles. Ed has researched and written over 150 syndicated industry reports, research notes, and other materials, and has been interviewed or quoted by such media and industry outlets as American Banker, Bloomberg BusinessWeek, CNBC, Fortune, The Boston Globe, The Chicago Tribune, The Charlotte Observer, The LA Times, and The New York Times.

Eric Schaffer, PhD | CEO & Founder | Human Factors International

Dr. Eric Schaffer is CEO of Human Factors International, Inc (The UX Engineering agency that design the HDFC application that won ‘Best Mobile Experience’). Eric Has over 40 years of experience in UX design, with special interests in omni-channel strategy, persuasion engineering, cross cultural design, innovation, and the maturity large scale UX practices. He wrote “Institutionalization of UX” (Addison-Wesley).


Landy Wingard | Industry VP for Banking and Capital Markets | Hitachi Solutions America

Speaker bio coming soon!

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