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GENERAL SESSION / TUESDAY / SEPTEMBER 14, 2021 / 8:00 AM

BCX Talks: Inspiration for Banking Executives

In this session, you will hear four 15-minute, thought-provoking talks on hot topics of the day.

PRESENTERS

Digital Banking Revolution: Taking Ownership of Your Digital Roadmap

Corey LeBlanc | Co-Founder, COO/CTO | Locality Bank io

Corey LeBlanc is a catalyst for CX advancement in the banking industry and a steadfast advocate in the mission to transform small business banking. He is COO and CTO for the newly formed Locality Bank IO, a community bank with a vision to solve the problem of capital allocation for small and medium-sized businesses through being a relationship-based, multi-channel, comprehensive business resource. Previously, Corey served as Chief Digital & Innovation Officer at Origin Bank, where he developed strategic roadmaps that aligned digital initiatives with business-wide objectives, cultivated external partnerships, and leveraged a data-driven approach to digital transformation.

Using Data Analytics for Tangible, Bottom-Line Results

Tom Long | Founding Manager | The Long Group

For more than 25 years, The Long Group has been building benchmarks for performance and providing business intelligence, analytics, strategic insight and guidance. As a recognized industry thought leader, Tom Long is a contributor to BAI, Credit Union Times, CUToday, Bankers Digest and Bankadelic. Tom has been a featured speaker for the American Marketing Association, BankWorld, the Mid-west Summit, the NAFCU Strategic Growth Conference, National Association of Credit Union Management and numerous banking and credit union associations. Tom has been a guest lecturer at the Boston College Carroll School of Management MBA program.

Win-Win for You and the Consumer: Financial Coaching Automation with a Virtual Coach

Evan Siegel | VP of Financial Services & AI | eGain

Evan Siegel is eGain’s VP Financial Services AI, where he is pursuing his passion of democratizing quality financial guidance by applying the latest developments in AI, machine learning and knowledge management. Evan is currently leading eGain’s development and roll-out of the banking industry’s first automated virtual financial coach. Prior to eGain, Evan held customer experience leadership roles at Wells Fargo, where he also established the bank’s financial health coaching team that was featured in the bank’s annual report, brand advertising campaign, and ABC’s Good Morning America.

How Technology Can Bring Banking to the Underserved

Lamine Zarrad | SVP, Product | ZenBusiness

Lamine Zarrad is Head of Fintech at ZenBusiness PBC. He began his entrepreneurial journey shortly after immigrating to the United States and serving in the United States Marine Corps. He built expertise around banking regulations and financial services through work at Merrill Lynch and the U.S. Treasury’s Office of the Comptroller of the Currency. Lamine co-founded fintech company Joust in 2017, which was acquired by ZenBusiness in 2020. Lamine combines his passion for financial inclusion and product innovation skills to build the ZenBusiness platform, where he helps democratize business ownership.

MODERATOR

Will Hernandez | Editor | Mobile Payments Today

Will Hernandez has 14 years of experience ranging from newspapers to wire services and trade publications. Before becoming Editor of Mobile Payments Today, he spent two years as the content manager for PaymentsJournal.com, a leading payments industry news aggregator and information hub published by Mercator Advisory Group. He spent four years covering the payments industry as an associate editor for multiple publications in SourceMedia’s Payments Group based in Chicago including ATM&Debit News, CardLine, PaymentsSource.com, ISO&Agent Weekly and American Banker. Will helped launched SourceMedia’s bi-weekly newsletter, Mobile Banker, and built and cultivated the Payments Group’s first Twitter presence.

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