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BREAKOUT SESSION / THURSDAY / MARCH 18, 2021 / 2:30 PM

Bringing Your Brand to Life

We’ll speak with three banks that have all recently gone through brand transformation in some way. We’ll discuss what tactics they used in terms of both research and training to help ensure that what was being promoted externally (advertising) was being executed by front-line staff.

PANELISTS

Jill Amato | SVP, Marketing Officer | MountainOne Bank

Speaker bio coming soon!

Maria Tedesco | President | Atlantic Union Bank

Speaker bio coming soon!

MODERATOR

EJ Kritz | Director of Training | ath Power Consulting

EJ Kritz is a seasoned strategist, trainer, and keynote speaker with extensive experience working for some of the finest brands in Financial Services, Retail, Call Center, Franchising, and Media. As the Director of ath Power Consulting’s Training, EJ supports banking organizations of all sizes to build and deliver world-class training solutions focused on such critical topics as Customer Experience, Leadership, Management, Needs-Based Sales, Employee Engagement, Problem Resolution, and more.

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