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Branch Design: Built environments for a new era in banking

The 19th century American architect Louis Sullivan coined the phrase “form follows function.” In the 21st century, Sullivan’s law still governs the built environment. Learn how design professionals are applying it in blueprints for a modern branch that serves not only as a banking establishment, but also sometimes as a community hub, classroom and coffeehouse.


Cathy dePasquale | Senior Vice President | Flushing Bank

Cathy is the Director of Strategic Development & Delivery for Flushing Bank, where she is responsible for distribution & digital strategies. Prior to joining Flushing Bank, Cathy was the Metro NY area Service Director at Bank of America responsible for improving the retail customer experience by establishing behavior models and removing systemic obstacles. Prior positions include District and Regional Management and Call Center management. Cathy has significant experience with transformative banking approaches and most recently has developed a fully integrated Universal Banker model at Flushing Bank, using state-of-the-art technology solutions and non-traditional branch design to augment the transformative process.

Jean-Pierre Lacroix | President | SLDNXT

Jean-Pierre Lacroix is president of immersive experience design firm SLDNXT. A visionary design thinker, author and speaker, JP is driven to produce measurable results through strategic insights. He is committed to transforming the customer experience by designing immersive experiences that compel consumers to buy at the moment of purchase. JP is continually sought after by top brands, industry associations, conferences and publications for his insights on leading packaging, retail, banking and digital trends. His client list includes Cineplex Entertainment, Regions Bank, Toronto Blue Jays, PepsiCo Canada, CZ Bank, The Source and TD Bank Group.

John W. Smith | CEO | DBSI

John W. Smith helps financial institutions push the limits to improve their revenue, brand, and branch strategies, working with some of the largest banks and credit unions in the industry. John holds numerous technology patents and spearheaded the creation of the Ideation Center, a place where FIs visit in droves to strategize “Branch of the Future” designs.


Joe Militello | VP of Engineering | Nautilus Hyosung

Joe Militello leads Nautilus Hyosung America’s Global Software Center (GSC), where he is responsible for developing the multi-industry software solutions and hardware that make NHA the market leader in the self-service software industry. Joe also oversees the release, customization and deployment of hardware solutions in NHA’s rapidly growing American market. Joe brings 15 years of industry experience to NHA, where he also heads the Professional Services Consulting Group, managing development and implementation of on- and off-site customer services to complement GSC solutions. Prior to joining NHA, Joe worked in global development and deployment roles for NCR Corporation.

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