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Capturing the Hearts and Minds of the Next Generation Consumer

Millennials and other digitally minded consumers are forcing financial institutions to rethink the way they do business. These consumers want to bank when and how it suits them. In this keynote, you will hear how the emphasis on community and being a part of customers’ lives helps develop lasting relationships. Your bank’s retail “stores” can provide an unexpected and memorable customer experience, through its people and its technology innovations, working hand in hand.


Brian Read | EVP & Head of Retail Banking | Umpqua Bank

In Brian’s current role, he oversees all retail operations for Umpqua’s 330 stores located throughout Oregon, Washington, Idaho, California and Nevada. He has more than 25 years of banking experience and has also held leadership positions in private banking, wealth management, consumer credit, product management and training. He is a graduate of Santa Clara University, where he earned a Bachelor of Arts degree in history and English. He also earned an MBA from the University of Washington’s Foster School of Business. Brian is a member of Greater Spokane Incorporated’s Board of Trustees and a past chairman and member of the Spokane Area Workforce Development Council.