Carole Schmidt | VP | Doyle Research Associates

Carole Schmidt, Vice President, Doyle Research, is a qualitative strategist passionate about integrating “voice-of-your-customer” early in brand, positioning, product, and communication development. Whether studying data center operations, small business owners’ payroll process, probing morning coffee behaviors at 5a, or investigating new homeowners’ credit card selections, Carole loves intersecting with customers at critical points in the path-to-purchase where true insights are discovered and seeds of innovation take root. She’s created several of Doyle’s research innovations (MineSights, kideation, and Geo-Stories). Carole’s expanded professional development has included Creative Problem Solving graduate, active PDMA member, pursuing New Product Development Professional (NPDP) certification, Social Media Analyst certification.

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